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What does a Regional Manger do? (Retail)

Well, technically a Regional manager is responsible for two things, Firstly that his Regional/Area target should be achieved and Secondly, his team should progress along with the company.



Regional Sales Manager is a combination of Region+Sales+Manager

Region: Region or territory for which the designated person is responsible for
Sales: He needs to increase the sales of the assigned area
Manager: He needs to manage the team of his employees and take care of their part including salary, incentive, promotion, and so on.

While the Regional Sales Manager job can further differentiate into a different department, here we are going to cover retail perspective only.

A Retail Regional manager's job responsibilities include Handling multiple stores in the allocated region, solely responsible for sales and target achievement of that particular region.
To ensure the same his day normally starts from briefing on conference call with all the store managers , Analyzing past performance data, target vs achievement till date, Required sales number to achieve the monthly target. He generally breaks the monthly target into weekly target and create different business strategy to inchance the sales graph.
Develop business strategies including cost leadership, differentiation and focused strategy.
ATL and BTL activities
Create implement business plan to meet organizational revenue generation goal.
Managing all retail and outlet related activities of partners to achieve revenue targets.
Seasonal planning with the partners on seasonal buy plan, alignment with organizational focus categories pillars.
Taking reviews on first of every month, talk about monthly sales forecasting that the implementation and how to boost up the sales, takes regular follow-ups visit each and every store to monitor and Audit the team to ensure that they are following the SOP's or not.

Act as a problem solver, taking followups from the team, optimize their job satisfaction level, his team members should progress along with the team, maintain employee performance report on monthly basis, and evaluate incentive and promotion plans as per the performance.
Act as an effective bridge between Partner stores, Outlets, VM and distributors, maintaining relationship with existing and potential partners
Help in Increase Outlet door count pan India as per organizational target.
Work closely with store managers and distributors for business expansion and alignment.
Help Business development team to scout for better locations for partner stores.
Develop and execute the 3 P (Product, Placement and Promotions) plan and driving organizational promotions programs in channel.


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